About Us

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Assoc. Professor of Practice at the School of Economics and Business, Kaunas University of Technology (KTU) and Co-founder and CEO of Neuromarketing & AI Lab. She has over ten years of experience in international (EU, US) and national research & study projects related to information and communication technologies, customer emotions and customer behaviour. Currently, she is working on several EU projects related to (Generative) Artificial Intelligence (GenAI) solutions/tools for business. Her research interests cover brand/social media influencer communication & customer engagement on social media platforms and GenAI in education and business. She has been a (neuro) marketing consultant for businesses for over eight years. Her industry research and consulting experience includes international and national brands from various industries, such as beauty, chemical and biotechnological, food and drink, hospitality, pharmacy, public relations, and communication.  Egle Vaiciukynaite delivers lectures and workshops abroad regularly to Executives PhD, master's and bachelor's degree students at various American & European universities and training houses such as Northeastern University, California, US; Sapienza University, Rome, Italy; Universitè de Montpellier, France; University of Trento, Italy; Lille Catholic University, France; University of Minho, Portugal, House of Training (Luxembourg), etc. From 2019 to 2023, she volunteered as a facilitator for the "Ideas to Innovation" (i2i) program, which was created by Cambridge University and MIT researchers and is run at Cranfield University (UK) and KTU (Lithuania). Egle Vaiciukynaite co-founded two university organizations, the KTU PhD Students' Association and the KTU Marketing Lab for students. Thus, Egle is a volunteer for two organizations such as the "Women Go Tech" (mentor) and "Raise your hand" (active speaker). She has received a distinguished award for her research, business, and social work activities, which was named Petras Vileisis Nomination from the Lithuanian Confederation of Industrialists. Since 2012, she has developed her academic competence at the Oxford University Innovation, UK; University of Milan; Sapienza University of Rome, Italy; European Centre for Soft Computing, Spain; University of Trento, Italy; Cranfield University, UK; Haas Business School, UC Berkeley, The Wharton School of the University of Pennsylvania, US etc.